DHL in India: The Competitive Strategies
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Code : COM0061
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Region : India
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Introduction:By 2004, the logistics service provider 'DHL Worldwide Express (India) Pvt. Ltd.' (DHL) had a strong network in India with ground staff of 1000 and a fleet of 400 vehicles. It was employing industry-specific specialists and carrying out market researches with various firms to build its domain expertise in different industries. Having presence in India since 1979, initially through its alliance with AFL and later as a complete subsidiary of the German post monopoly, 'Deutsche Post AG', it has observed the Indian Industry closely and is aware of the growing scope for the logistics industry in India. Though a leader in the INR 800 crore Indian Express and logistic industry with a market share of 65%, in the light of increased competition, DHL is making efforts to explore new niche markets. To increase its market share, it has adopted the strategy of partnering with specific industries and offering customised solutions to companies – repositioning itself as niche-industry specific solutions provider. Offering its customers awide array of express services frominternational air express to high-end logistics solutions, DHL has come a long way to become the number one international air express services provider in India, since its inception in India in 1979. |
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